For Jewelers & Watchmakers
Turn every sale into a
lifetime relationship.
Norrstone integrates into the commerce workflow, creates a persistent digital identity at sale, and keeps your business connected to the owner and the piece throughout its lifecycle.
Certified by Michelsen
A house of trust,
carried forward.
Michelsen Úrsmiðir, watchmakers in Reykjavík since 1909 and Iceland’s authorised Rolex retailer, issues Norrstone records under its own house name.
Founding retail partner · Reykjavík
30 May 202614 August 2026Customer lifecycle infrastructure
The value begins
after checkout.
Norrstone turns the original transaction into an enduring relationship between your customer, their asset, and your business.
01
Increase customer retention
Stay connected after checkout through a premium Vault that keeps your house visible beside the piece.
02
Create recurring revenue
Open future opportunities across insurance, servicing, trade-ins, and verified resale.
03
Own the secondary-market relationship
Reconnect a future trade or sale with the original jeweler or watchmaker instead of losing the relationship at checkout.
04
Build a customer and asset graph
Move beyond a purchase history to understand the valuable assets associated with each customer over time.
05
Modernize the ownership experience
Give customers a digital experience with the privacy, clarity, and finish expected from the physical product.
Integration-ready
Built into the way
you already sell.
Norrstone is the quiet infrastructure beneath the customer experience, never a competing retailer above it.
- Commerce
- Connect Shopify today, with API-ready infrastructure for POS and e-commerce workflows.
- Asset identity
- Create a structured record from products, imagery, references, materials, and serial identity.
- Verification
- Retrieve available records from GIA, IGI, HRD Antwerp, and GCAL by Sarine.
- Lifecycle
- Connect the owner to the Vault, insurance, service, trade-in, resale, and transfer.
- From €99
- Monthly platform fee
- Unlimited certificates and considered onboarding.
- 15–25%
- Insurance referral
- When an owner protects a piece through the Vault.
- 5–8%
- Verified resale
- When a certified piece changes hands through Norrstone.
Private demonstrations · Reykjavík
Make the sale the beginning, not the end.
Book a private demonstration of the Norrstone platform. Plans for jewelers and watchmakers start from €99 per month.