Norrstone

The Maison

Born between craft
and trust.

Norrstone was founded in Reykjavík by two disciplines that rarely share the same workbench: goldsmithing and law.

We are building the technology infrastructure layer for the ownership and lifecycle of jewelry and watches.

Our Nordic origin remains present in the details: quiet design, regulatory rigor, and a preference for infrastructure that serves the industry without competing with it.

The founders

Equal partners. Different disciplines.

Hörður Jens Guðmundsson01

Hörður Jens Guðmundsson

Co-founder · CEO & General Counsel

Lawyer and business graduate with 20 years across international regulatory compliance and fintech. Builds the legal, financial and trust architecture underneath every Norrstone certificate, policy and transfer.

20+years · compliance, fintech & regulatory law

Lena Rut Kristjánsdóttir02

Lena Rut Kristjánsdóttir

Co-founder · CCO & Goldsmith

Goldsmith and jewelry retailer with 13 years at the bench and behind the counter. Brings the craft credibility, artisan relationships, and ground-truth understanding of what jewelers actually need — the lens every product decision is checked against.

13+years · goldsmithing & fine jewelry retail

Our principles

Made to endure.

I

Trust is the structure

A certificate matters only when the identity, evidence, and history beneath it can be relied upon.

II

Craft deserves continuity

Fine jewelry outlives paper, devices, and transactions. Its record should be designed for the same horizon.

III

The house stays visible

Norrstone connects the industry without erasing the jeweler, maker, laboratory, or insurer who gives a piece its meaning.

Private demonstrations · Reykjavík

A considered future for every piece.

A private demonstration of the Norrstone infrastructure for jewelers, watchmakers, insurers, and selected ecosystem partners.