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Norrstone
Norrstone
Built for jewelers. Loved by customers.

Every sale.
A lifelong
relationship.

"Luxury, Verified. Forever."

Issue a blockchain certificate the moment you sell. Your customer keeps it forever — unlocking insurance, resale, and loyalty that brings them back to you.

90%
of jewelry is uninsured
— McKinsey Global Institute, 2023
2026
EU Digital Product Passport
— European Commission Regulation
€299
per month, all-in
— No setup fee · Cancel anytime
The Problem

Jewelry is valuable.
Digitally, it's invisible.

The relationship ends at checkout

The customer walks out and you never hear from them again. No lifecycle data. No repeat revenue signal. No way back in — unless they choose to return.

→ Norrstone keeps you connected to every piece, forever.

Paper certificates get lost

GIA, IGI, and HRD reports end up in drawers, lost in moves, or thrown away. When resale or insurance comes up, the piece has no history. Value evaporates.

→ Norrstone issues a permanent digital certificate at point of sale — it never gets lost.

90% of jewelry is uninsured

A €10,000 ring walks out the door with zero insurance. Without verified ownership, your customer can't insure it — and you can't help them.

→ Norrstone certificates unlock insurance in one tap — and earn you a commission.

No verified resale infrastructure

Without provenance, a €10,000 ring resells for €4,000. Your customer loses. You lose the referral. The market loses trust.

→ Norrstone provenance commands premium resale — and you earn a share of every transaction.
How It Works

One certificate.
Multiple revenue layers.

Issued automatically at point of sale. No manual work. No friction for you or your customer.

01
Issued automatically at point of sale

The Norrstone certificate generates automatically the moment you complete a sale — through Shopify or your POS. Zero manual work. Zero friction. It just happens.

02
Stored in the customer's Norrstone Vault

Your customer instantly receives their personal Vault — a permanent digital home for their certificate, purchase receipt, and every service that follows: insurance, resale, transfers.

03
Unlocks insurance, loyalty, and verified resale

The certificate becomes a living asset. It connects your customer to insurance in one tap, enables verified resale with full provenance, and keeps bringing them back to you.

04

Your certificate keeps earning

When the piece changes hands — through resale, inheritance, or trade-in — you earn a commission. Every certificate you issue becomes a long-term revenue asset.

Norrstone On-chain
Diamond Solitaire Ring
Carat Weight1.24 ct
CutExcellent
ColorD
ClarityVS1
Lab ReportGIA #2487320194
Issuing JewelerBy L, Reykjavík
Issue Date12 March 2026
Blockchain Record
0x3a7f9c1b4e82d06f2ab5...
The Norrstone Vault

The Vault.
Every piece,
forever yours.

The moment a piece is sold, a certificate appears in your customer's personal Vault — complete with diamond specs, provenance, purchase record, and a direct link to insurance and resale.

This is the Vault — a real certificate, already live with a real customer.

✓ Diamond specs verified
✓ Purchase history stored
✓ Insurance-ready
✓ Resale-ready

Pilot partner

By Lovísa  ·  Reykjavík, Iceland

Norrstone Vault — Fairy Tale hringur by By Lovísa

Fairy Tale hringur · By Lovísa · Reykjavík

Live
Pilot Partner
By L
"We've been selling fine jewelry for years. We never had a way to stay connected to a piece after it left our hands. Norrstone changed that. The certificate travels with the ring — and our customers come back."
Lovísa HalldórsdóttirOwner · By Lovísa, Reykjavík · First Norrstone pilot partner

EU law requires Digital Product Passports from 2026  ·  Norrstone makes you compliant from day one  ·  Talk to us about compliance →

2026
Why Now

EU Digital Product Passport
Regulation Is Coming

The EU's Digital Product Passport regulation is not optional. It applies to jewelry and luxury goods, with mandatory compliance beginning 2026 and full enforcement by 2030. Every piece you sell will need a verified digital record. Norrstone issues that record automatically — at no extra step for you or your customer.

The Norrstone Certificate

The infrastructure
behind every piece.

A blockchain-backed digital certificate that references GIA, IGI, and HRD reports — creating a permanent, transferable record of ownership, grading, and provenance.

Norrstone Digital CertificateVerified
Diamond Solitaire Ring
Carat Weight1.24 ct
CutExcellent
ColorD
ClarityVS1
Lab ReportGIA #2487320194
Issuing JewelerBy L, Reykjavík
Issue Date12 March 2026
Blockchain Record · Polygon
0x4a7f3d9e2b1c8f6a5e4d3c2b1a0f9e8d7c6b5a4…c38d
What a Certificate Unlocks
Verified Ownership

Each piece receives a tamper-proof digital certificate — permanently recorded and independently verifiable — that transfers automatically when the piece changes hands.

Insurance Integration

Verified certificates make insurance claims straightforward. Norrstone connects customers with insurance partners directly through the Vault.

Verified Resale

When a customer wants to sell, the certificate transfers with the piece — providing provenance that commands premium resale prices.

The Ecosystem

Every stakeholder benefits.

J
Jeweler

Own the customer lifecycle

Issue certificates automatically at sale. Enable loyalty programs, trade-ins, and resale — all under your own brand.

C
Customer

A secure digital vault

Access all certificates, receipts, and lifecycle services through the Norrstone app. Connect to insurance. Request resale. Transfer ownership.

I
Insurance

Verified claims from day one

Insurance partners receive verified ownership records, grading data, and purchase history — enabling faster claims and accurate underwriting.

R
Resale

Provenance that commands premiums

Resellers and buyers transact with full confidence. Every piece carries its complete history — from the lab report to every ownership transfer.

Pricing for Jewelers

Simple pricing.
Real revenue.

One flat monthly fee for your store — plus three commission streams that pay you back on every sale.

€299
per month
Base subscription
  • ✓ Unlimited certificates
  • ✓ Shopify integration < 30 min
  • ✓ No setup fee
  • ✓ Your brand on every cert
  • ✓ EU DPP compliant from day one
15–25%
commission
Insurance referrals

Every time a customer takes out insurance through the Vault, you earn a commission — automatically.

5–8%
of resale value
Verified resale

When your customer resells a certified piece, you earn a share. The certificate you issued keeps paying you back.

No long-term contract · Cancel anytime · Setup takes under 30 minutes

Join the first cohort

Become a pilot partner.

We're onboarding our first cohort of jewelers in Iceland. If you're ready to own the full customer lifecycle, we'd love to talk.

What We Certify

Four certification
models for jewelers.

Whatever you sell, Norrstone has a certification model for it — from GIA-graded solitaires to everyday silver pieces sold through Shopify.

Model 1

Lab-Certified
Diamonds

  • Anchored to existing GIA / IGI / HRD reports
  • Norrstone verifies authenticity & binds report to blockchain
  • Highest-trust model for premium stones & resale
Model 2

Jeweler-Certified
Diamonds

  • Jeweler provides grading attributes + photos
  • Norrstone validates submission quality
  • Trusted certification for legacy or mid-range stones
Model 3

Lab-Grown
Diamonds

  • Supports third-party LGD reports and jeweler-verified pieces
  • Certificate clearly distinguishes lab-grown origin
  • Full traceability + resale-ready metadata on-chain
Model 4

Standard Jewelry
(Non-Diamond · Shopify)

  • Rings, necklaces, bracelets, earrings sold via Shopify
  • Auto-minted from order data, SKU, photos & materials
  • Ownership record + resale-enablement across all products
About Norrstone

Built at the intersection
of trust and craft.

Norrstone is building the digital infrastructure for trust in the fine jewelry industry. Jewelry is one of the most valuable and emotional purchases people make — yet ownership, certification, and post-sale relationships remain fragmented and largely offline.

Founded in Reykjavík — where craft, trust, and quality have been synonymous for centuries. Our Nordic roots inform everything: understated design, regulatory rigor, and an absolute commitment to doing things properly.

The Founders
Hörður Jens Guðmundsson
Hörður Jens Guðmundsson
Co-founder & CEO

Lawyer and business graduate with 20 years of experience in international regulatory compliance and fintech. Brings the financial infrastructure and legal framework that underpins Norrstone's trust architecture.

20+ years · compliance, fintech & regulatory law
Lena Rut Kristjánsdóttir
Lena Rut Kristjánsdóttir
Co-founder & CCO

Goldsmith and jewelry retailer with 13 years of craft and commercial experience. Brings the industry credibility, artisan relationships, and deep understanding of what jewelers actually need that shapes every product decision.

13+ years jewelry expertise
What We Stand For
I
Trust as Infrastructure

Verification isn't a feature — it's the foundation. Every certificate, every transfer, every resale request is underpinned by cryptographic proof.

II
Craft Deserves Continuity

A piece of fine jewelry outlives every piece of paper. Our certificates are designed to last as long as the pieces they protect.

III
Open, Not Proprietary

Norrstone is designed as open infrastructure — standards-compatible, integrable, and built to connect the industry rather than lock it in.

Let's build something together

Book a Pilot

We're onboarding our first cohort of pilot jewelers in Iceland. Tell us about your store and we'll be in touch within 48 hours. No commitment required.

Emailnorrstone@norrstone.com
Based inReykjavík, Iceland
Pilot locationsIceland · Nordics · EU
By L
Current Pilot PartnerBy L — Reykjavík, Iceland

Thank you.

We'll be in touch within 48 hours.
Email us at norrstone@norrstone.com